Indiana Elite Hockey

Team Brand Strategy and Identity Design

SUMMARY

I was approached to create an identity for a new youth travel hockey team, Elite. The team needed a brand that was cool and retained top hockey talent in Indiana from going with more established and competitive travel teams out-of-state.

Deliverable

Team Identity Designs
Brand Attributes
Team Logo
Jersey Designs
Helmet Design

Goals

Create an identity that would attract and retain Indiana's top youth hockey talent
Display Hoosier pride and showcase some of Indiana’s history

Challanges

Prevent top players from leaving to play for out-of state teams
Design a brand that is trendy and modern enough to entice local talent, helping develop the travel program

Outcomes

Innovative logo placement.
Marketable, new logo used to promote Elite
Enticing jersey design to attract top talent to tryouts

No items found.

Indiana Elite Hockey

Team Brand Strategy and Identity Design

SUMMARY

Deliverable

Goals

Challanges

Outcomes

Look & Feel

Tone & Voice

Brand Pillars

TagLine

Testimonial

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