Indianapolis & Ft. Wayne, Indiana
260-602-8043
Taylor@HowenstineDesigns.com
The process is based around three basic game plan philosophies: Teamwork, Fundamentals, and Brand Practitioner. Together (teamwork) they create the fundamentals (Brand personality, user needs, business goals and then prescribe a solution to your goals that bridge the gap between your brand and users' needs.
First, we meet and interview to see if we are a good fit. Our process and services aren't for everyone. As a small agency, we are only allowed a few new clients each year so it's crucial to make sure we match up.
We want to create a win-win or the double thank you. In order to do that we need to talk money, terms and details.
All initial engagements will start with a brand strategy process. Here we will create the foundation and fundamental from which all decision will be made. We will define your brand, define your customer, define your competition, and then define your goals. Once complete you will have the tools and frameworks to build a championship brand.
Once we have defined all aspects of the brand and the playbook is complete we will give you recommendations of plays (marketing campaign, creative projects, update messaging, rebrand, and ect.) needed beat your competition and win more of the customers you want.
Once we decide on the game plan, we will start to create and execute that plan in the market. This is where the creative execution begins or where we start working towards reaching your goals.
We will track the progress to see what works and what doesn't work and why. Constantly updating goals and improving the brand to keep the edge over the competition. With free yearly brand audits we make sure goals are reached.