Portfolio

Parkview Sports Medicine

Sport Performance Shirt Designs

SUMMARY

Deliverable

Brand Discovery

Word Boards

Mood Boards

Shirt Designs

Goals

Design 2-3 limited edition shirts to sell on their online shop for the holidays
Add a bit of swag to the PSM Performance department while following corporate guidelines
Create something student-athletes find trendy and desirable

Challanges

Outcomes

Defined goals and brand attributes
Broke it down into three creative directions: crisp, badass, and tech
Created something that fit their brand but was also cool enough for students to wear outside of work outs

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Look & Feel

Tone & Voice

Brand Pillars

TagLine

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Testimonial

Charm City Crossfit

Portage Rams Middle School

Cam Rogers Player Logo